Wednesday, January 28, 2009

Smooth operator


With the number of creams I put on my face and the cost of the bloody things, if I ever age, somebody's getting sued. That said, I'm a sucker for science so I'm quite excited about a Lancôme release I got this morning announcing "two major discoveries that unlock the genetic code to skin youthfulness and beauty."

There I was, sleeping in for an extra ten minutes when there were major discoveries going on. Damn you, wine!

Let's get to it:

Discovery 1
:
"Skin's beauty, condition and youthfulness, the changes it goes through over time and its ability to withstand stress and aggression is largely related to our genetic inheritance. All these qualities are coded in our genes, at the heart of every cell."

I have to say, this is not the best news I've ever received on a Wednesday morning.

Discovery 2:
"We can help restore a more youthful protein profile on aged skin."

Now you're talking, Mr. Scientist.


How!?

Well, Génifique Youth Activating Concentrate™ is an innovative formulation that contains a concentrated core of select active ingredients chosen for their ability to promote a protein profile more typical of young skin.

According to Lancôme, "Génifique has been put through a rigorous testing program and has been shown to have an outstanding ability to recapture more youthful-looking skin. Glowing with radiance, skin rediscovers its potential: plumped up and velvety to the touch, the complexion sublime and texture beautifully smooth. From the first application, skin appears more smooth and toned. The skin is more radiant and intensely hydrated. Wrinkles appear reduced."

So when can I buy your little bottle of magic face sorcery?
... on counters from March 1st, €70.

6 comments:

Mary T said...

Sounds like good stuff but a bit pricey for me. I've tried all kinds of creams but have decided that when the time comes I'll have a bit of botox here and there. I don't want a tight shiney face though and there's always the risk of that.

Thank god my mum is 62 and has great skin!

The Sexy Pedestrian said...

I've been thinking about Botox lately, I'm wondering if the effect of a little bit now might be less obvious than the effect of a lot later on... hmmm.

Face creams are one thing I save up for, although in my opinion they should be covered by health insurance.

Kirstie said...

this landed with me yesterday and I have to say, it LOOKS great. Super stylish packaging. Now to actually, er, try it.

jothemama said...

Aw, it's all such a con. Why smear chemicals on your face! You need to do it from within - beautify,that is, not smear chemicals.

Check out Nick Perricone's inflamation theory of ageing. Why sugar causes wrinkles and foods to eat to look younger. VG.

Though Dr Hauschka is pretty fantastic and has no nasties. The clay masque made me look like a 15 year old again - sadly I rediscovered an old pot I'd had since I was about 15 and didn't need it, and I've been too stingy to buy another one since. €25Hardly Creme de la Mer territory but still.

Lottie said...

Wow - now I know I have a problem. After reading all that my prevailing desire is to have a glass of wine. And you only mentioned it once.

[Tara] said...

god, I'm like you -- a complete sucker for cremes... this sounds promising (but expensive!)