With the number of creams I put on my face and the cost of the bloody things, if I ever age, somebody's getting sued. That said, I'm a sucker for science so I'm quite excited about a Lancôme release I got this morning announcing "two major discoveries that unlock the genetic code to skin youthfulness and beauty."
There I was, sleeping in for an extra ten minutes when there were major discoveries going on. Damn you, wine!
Let's get to it:
"Skin's beauty, condition and youthfulness, the changes it goes through over time and its ability to withstand stress and aggression is largely related to our genetic inheritance. All these qualities are coded in our genes, at the heart of every cell."
I have to say, this is not the best news I've ever received on a Wednesday morning.
"We can help restore a more youthful protein profile on aged skin."
Now you're talking, Mr. Scientist.
Well, Génifique Youth Activating Concentrate™ is an innovative formulation that contains a concentrated core of select active ingredients chosen for their ability to promote a protein profile more typical of young skin.
According to Lancôme, "Génifique has been put through a rigorous testing program and has been shown to have an outstanding ability to recapture more youthful-looking skin. Glowing with radiance, skin rediscovers its potential: plumped up and velvety to the touch, the complexion sublime and texture beautifully smooth. From the first application, skin appears more smooth and toned. The skin is more radiant and intensely hydrated. Wrinkles appear reduced."
So when can I buy your little bottle of magic face sorcery?
... on counters from March 1st, €70.