Friday, February 6, 2009
If you haven't been watching Mad Men, you might be unaware of a monumental trend shift bubbling just beneath the hardened rind of what is and what isn't cool.
Joan Holloway, (actress Christina Hendricks) is office manager at 50’s Manhattan ad agency Sterling Cooper – she’s witty, sly and determined but her impact is broader than that. Much broader.
Ms. Holloway’s got a body type that hasn’t been highlighted as ‘hot’ on television since before I was born. If you’re black or Latino, with incredible genes and have a large, round, bottom, your shape will have been applauded as ‘bootylicious’ for some years now. Lucky you, because the same has not been true for the average Irish white girl. In fact, if you’re pale and fair haired and large of rear, it’s probably something you’ve been painstakingly trying to hide and disguise since someone kindly pointed it out in secondary school. Well the good news is this; ass is back, bitches and it’s bigger than ever.
We're going Master P on this motherfucker, I like big butts and I cannot lie.
The difference between this and most of the other body trends that trickle into our consciousness on a daily basis is that this time, the shots are being called by real women, not a bunch of culture and carb-starved “fashion” designers pumping out size sixes with a ‘Large’ label for a chance to suck face with Carine Roitfeld.
The whole Gok Wan ‘dress for your shape’ thing is starting to make sense. It becomes a whole lot clearer once you see Holloway swing her ample booty, zipped up tight in a scarlet shift dress, up and down the Sterling Cooper office floor.
If you’ve got it, flaunt it, or at least dress it. Pack it into a pencil skirt, squeeze it into a structured dress and shake what yo’ momma gave ya.
To quote unemployed former girl band All Saints... it’s a booty call.
Behold (from left):
The Veronica Lake Dress, €89, Modcloth.com
Enamel Flower cuff, €18, Dorothy Perkins
High-waisted Pencil Skirt, €50, Next